How to Get Clients on Facebook
Grow your local marketing agency
Facebook has drastically evolved from its original purpose of providing a forum for friends to communicate and share photos. Today, people can sell household items, join virtual communities and even find clients on Facebook. Whether or not your digital marketing agency provides Facebook Ads or social media posting services, you should know how to get clients on Facebook.
Today, Facebook is a fantastic marketing tool for agencies. It can be used to find and convert new clients so you can grow your marketing agency.
Two Tactics to Get Clients on Facebook
There are multiple ways that agencies can use Facebook to get clients, but there are two primary ones that advertising and marketing agencies use. The two main tactics are using Facebook ads and joining Facebook groups. But, before you begin the search for new clients on Facebook, you need to take care of a few housekeeping details.
First, make sure your agency’s Facebook page is looking sharp. Your Facebook business page is different from your personal profile. The page should include the name of your agency or firm, as well as a photo and short description. You should plan on posting on your business’ page regularly.
The next step is to make sure your business page is listed as your place of employment on your personal account. This is especially important for those who plan to utilize Facebook groups to find clients, which we will discuss later.
Now, you are ready to start using Facebook to get clients. Use these tactics to grow your local digital marketing agency and increase your list of current and potential clients.
Find Clients with Facebook Ads
So, how do you get clients with Facebook Ads? Start by defining the type of client you hope to acquire. Define your target audience and buyer personas to increase the effectiveness of your ads. The more information you have about your audience, the more selective you can be in your targeting.
Use the “Audiences” tab in Facebook Ad Manager to start defining your target. Create your audience by entering email addresses from people who are already interested in your agency. Then, you can use a “Lookalike Audience” to find people who are similar to those who are in your custom audience. You can also exclude some audiences from seeing your ads.
One of the benefits of using Facebook to advertise to potential clients is that you can be very selective in your targeting. You can go after people who are members of certain Facebook groups or that fit a certain demographic profile.
After you define your audience, it’s time to get creative with your ad approach on Facebook. Remember that people are usually scrolling on Facebook, waiting for something interesting, informational, and/or comical. Your ad should include an actual person, preferably someone who is facing the camera. This type of ad appears more like a regular post from a friend on Facebook rather than as an ad.
A lot of agencies want to jump right into advertising their services on Facebook. While this method might work, there are other, more successful ways to convince people to work with your agency. Brainstorm other products or services you can sell or give away before automatically going for a typical agency ad.
You could advertise a:
- White paper
- Branding tool, such as a brand builder or buyer persona creator
Use Facebook Ads to advertise these products instead of simply advertising your agency. The reason for this is that agency clients are usually a high-touch sale. They will hesitate to work with you if the first time they hear about your agency is on an ad. But, if they receive value from you in another way, they will be more willing to convert in the future.
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Give them a little taste of what you can offer them now. If they find value in it, they will come back for more. Include a little teaser and some convincing ad copy in the description. The copy should focus on how your offer will improve the life of your audience. Validate the viewer’s feelings and then offer them a solution they can’t resist.
Before launching your ad, you need to make sure you have a quality landing page. People who visit your landing page should be able to tell exactly what they will get from your offer as soon as they land there. Use these tips to create a high-converting landing page.
With a quality offer, fantastic ad copy, and a simple landing page, you are ready to launch your client-finding campaign.
Find Clients through Facebook Groups
Some agencies don’t have the funds — or they don’t want to spend their funds — for Facebook ads. Instead, they find it beneficial to join Facebook groups and nudge other members toward their services. This can be a great strategy, but agencies and freelancers need to be smart about it. If they are too spam-y, they can get kicked out of the group.
To find the right Facebook groups to join, think about where your potential customers like to hang out. Join a few to start, probably about five. You don’t want to join so many that you can’t become an active member in the group. You also need to be able to keep track of the individual groups’ rules and follow them.
Some groups allow you to post a little introductory paragraph about yourself when you join. Use this opportunity to talk about who you are and what you do. Focus on why you do what you do and how it helps people like the other members in the group. The reason your personal profile should link to your business’ page is that as you comment, other group members might click on your profile. If your business page is toward the top of your profile, the higher the change the viewer will notice your agency.
The next step is to just be you. Comment on posts, or post your own questions or updates. As you participate in the conversations, focus on adding value to the group rather than promoting yourself. The more people view you as a knowledgeable person in that industry, the more likely they will be to trust you when you do offer your services.
Build up your reputation and become memorable to members. If the context fits, you can slip in some sly self promotion by finishing your comment with something like “If you are interested in learning more, I would love to chat with you.”
Be sure to follow the rules of every group that you enter. This strategy will allow you to establish your reputation as a leader in digital marketing, which can lead to more clients for you.