Top 5 Social Media Tips for Pest Control Companies
Increase engagement online with these simple tricks
Pest control and social media don’t often go hand-in-hand, I mean who wants to look at a dead cockroach on their Instagram feed? We all know that it is gross and fortunately that is why pest control companies have a business. So that is why we have a huge dilemma as people don’t like looking at what we sell.
The Best Pest Control Social Media Tips
1) Be authentic, but the right type of authentic
Everyone will say that companies need to be authentic on social media, that their audience can see right through every time try to spin a story and I would 100% agree. No one is attracted to something that “feels fishy” but they are also not attracted to pests and the gross things that they do. This leaves us with the biggest question of how do you grow your pest control company on social media? We know that we need to be authentic and show the real issues that your customers face everyday but posts about cockroaches won’t cut it.
This is what I tell my clients and it works like a charm. Show the story behind your customer. For Instagram, this means that you can take a picture of a happy customer after you just removed a giant hornets. In your caption you should write about why they were scared and how you were the hero in their story. This is going to go a long way.
2) Do live video
Currently, Instagram, Facebook and Youtube love live video. You should take advantage of that! The perfect live video strategy is one that keeps audience members watching and engaged. As a pest removal company, this is perfect because every time one of your technicians are out doing an inspection you could have them start a live video. Imagine it, it starts with your tech wearing a hat with your logo on it.
He says “Hey Seattle, this is Jack with Pest Guard Pest Control and I am about to do an exception at this lovely home. You see, we got a call early about mice. The residents tried to place traps but they never caught a mouse and they kept seeing damage around their home. So here I am about to investigate and find what is causing this damage. Join me on this investigation so that you can know where to check next time you think you have a pest problem.”
Can you imagine the success that video would have? It is intriguing. Your audience doesn’t know if it was a mouse or something bigger, scarier and meaner. It instantly creates interest and it allows your followers to see what type of company you are.
3 Show faces, not feces
As humans we love looking at faces. We don’t want to look at mouse feces and a post that explains how we know they are from mice and not some other type of animal. Whenever possible, show a picture of your face and your customer faces. (Of course you need to ask permission before you take their photo.) Faces are golden when it comes to social.
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4) Show the things no one wants in their home
Throughout this blog post I have been talking about how you do not want to show pictures of dead bugs and for the most part this is true but if you do it right, it can pay off big. I had a pest control company as a client and they once removed about 7 massive hornets nests. I mean these things were huge! Each one was about the size of a grown man’s hand spread apart. Just by looking at it I got an uneasy feeling in my stomach. But it wasn’t gross like a dead bug. The post didn’t make me hurry and scroll past it but stop and imagine how awful it would be to have those in my house.
When you show pictures of bugs, don’t focus on how gross they are but how happy the owner is that they are gone. Show relief and leave the disgusting part to the viewers imagination.
5) Talk about your customers
When you talk about your customers you give your audience an opportunity to see themselves in the shoes of your current customers. This is very important because if a social media follower sees a current customer happy with your service, they will be able to see themselves happy with your service.
They automatically place themselves in the shoes of your customers. this means, when they have a bug problem in the future, they automatically think of you because their brain can’t tell the difference between what is a real memory or their imagination. Their brain has stored both as facts, something that has happened before. This works wonders because, have you ever heard the saying “it is cheaper to keep a customer than get a new one?” The same rule applies here.